Small, Smart, & Savvy: The microzine for real stories from real people marketing a small business

Check it out! This first issue of ‘Small, Smart, & Savvy’ is live. 

Fireside vs stageside: what storytelling is… and isn’t

Fireside vs stageside: what storytelling is… and isn’t

Like most of us, you steered clear of English in high school. Creative writing was fun. But it was for the delightful dorks in the corner. But today, you're running a business. Or in charge of creating content for your team. And you're finding that a lot of your posts...

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What happened when the Barista asked my name

What happened when the Barista asked my name

A few years back, I went to order a coffee from my favorite, local cafe. As I pulled up to the counter, the young man pushed up his glasses, grinned through a short beard, and took my order. And then, he put everything down, and asked me what my name was. Not in a...

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Am I a Foodie? Not really. Doesn’t my marketing show it?

Am I a Foodie? Not really. Doesn’t my marketing show it?

On our drive down to visit family this last Thanksgiving, my wife said something like, "Everyone thinks you're a total foodie." "Why?" "Because you're always cooking." Let's clear something up. I'm no gastronomist. I do love cooking shows, but not enough to actually...

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