3 Marketing Paths we can learn from Aladdin

Not long ago, my family and I watched a version of ‘1001 Nights’, centered around the escapades and adventures of Aladdin

Would you fire a client over bad reviews?

Would you fire a client over bad reviews?

Just the other day, I came across a website for an app, and saw that it had links to the App store and the Play store. I was curious about how it was doing, so I had a look at the reviews, and was surprised to see that most of the reviews were bad. People were...

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Jack & the Beanstalk, David & Goliath, and Jayson Gonzalez

Jack & the Beanstalk, David & Goliath, and Jayson Gonzalez

If you haven't been following the hilarious exploits of Jayson Gonzalez and the Krispy Kreme donuts fiasco, here's a link. My summary is this: a student in Minnesota saw an opportunity in the market, and grabbed it. Krispy Kreme at the time has no stores in Minnesota...

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You see something on a Desert Island: now what?

You see something on a Desert Island: now what?

The sand swirls into your mouth, and the briny backwash of the tide swirls you around like a lost tooth. Half baked from blinding, mid-morning sunshine, and half-shrivelled from hours drifting across a lagoon, you push yourself up onto your knees. You and a group of...

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The day I started a magazine, and created a tribe

The day I started a magazine, and created a tribe

Leading a tribe is like showing people where to go, and then getting out of the way. It's not an ego trip. It's a we-go together trip. A few years back, I was hugely excited to be given carte-blanche to start up a tribe. I was working with a private, distance school...

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Dominic de Souza

Storyteller, Marketer

Born in New Zealand, raised in Australia, studied in Fiji and France, now living in the United States. After writing my first novel at 13, I spent 15 years in marketing and design. Today, I help wildly-passionate small businesses clarify their story to spellbind audiences.  Sign up for my weekly digest!