Dream Branding & Marketing
Stand out, stay top of mind, & spellbind.
Often, it’s years into running a small businesses that you realize you’re struggling to connect with people. These programs will instantly help your sales conversations, team meetings, and marketing.
A 6-step session through your brand plan and marketing.
Review 7 questions to clarify your message and stand out.
Identify and workshop your 6 main stories.
Top 4 areas that small businesses struggle with:
You’re too busy to think ‘long term.’ Let’s focus on highlighting what you’re already doing to fascinate your fans.
You are unique, and an obvious choice. Let’s ensure they ‘get it’, so that they’re helping you with referrals.
Every month you struggle to get new leads, because there’s no plan to stay connected with current clients.
Lack of credibility
Your track record is buried. Showcase your customers and their stories.et them do your marketing for you.
Step 1: DREAMS Map
A 6-step session through your brand plan and marketing in 6 steps.
Before starting any project, start with a roadmap of the work to be done. We’ll talk through your vision, what’s holding you back, where things are currently broken, and what needs to be done.
90 minutes | 1-2 page breakdown
Step 1: Open Floor
We’ll talk about everything on your mind.
Step 2: Review DREAMS
We’ll go through a planning exercise around your brand, your visuals, your messaging, and your website.
Step 3: Materials
Explore the materials you need to make your roadmap happen.
Why a roadmap?
Detailed prep means the project will go faster, avoid scope creep, and be more successful.
Help everyone understand where all efforts are going.
Discover pieces you don’t need right now, and reduce your investments.
Step 2: Dream Up
Review 7 questions to uncover your brand message, and what makes you stand out.
Clarify your brand message from your buyer’s point of view. Lead with what matters, what makes you stand out, and the impact you make for people. Ditch the muddy messaging to align your team and your strategy with your dream.
90 minutes | 1-2 page summary
Logo and branding redesign optional.
Step 1: Identify the target audience
Dial in on your psychographic; dive into their emotions, goals, and fears.
Step 2: Your distinction
Identify the top 3 things that make you stand out. This is what you’re actually selling.
Step 3: Envision the future
Explore the experience of working with you, and what success looks like.
Identify the 6 types of stories you could be telling. They are the most valuables sales assets and social proof you can have.
Solve your content marketing, humanize your brand, and demonstrate the excitement and uniqueness of your tribe.
90-minute | Story coaching | Follow-up editing available
Need ongoing consulting? Talk to me today about scheduling regular touchpoints, support, and review.
90-minute intense strategy session online, by videochat.
You get a 1-2 page strategy guide to orient your next steps.
Use it as our roadmap for the work to be done, with no obligation.
90 minute Brand Design Session
Brainstorm Marketing Strategy
You get fresh brand guides and documentation.
Optional New Logo: $1200
Logo Discussion & Meaning
Coordinate with Designer
90 minute, one-on-one story workshop.
Coaching for identifying and telling the 6 kinds of stories.
Follow up written session for editing and review. Most people want additional time to think their stories through and write them down.
I’ll help you revise and hone them so that they read well.