The genius of the extrovert vs the introvert – in business

This past weekend was Thanksgiving, and along with the piles of turkey and pumpkin pie, came the slurry of family...
Cinderella, Survivor’s Guilt, and Psychological Freedom?

Cinderella, Survivor’s Guilt, and Psychological Freedom?

For all it's convenience and triteness, the Cinderella fairy tale packs a powerful, psychological punch. And it comes down to 'Survivor's Guilt'. I kid you not; I struggle with 'survivor's guilt' a lot. Obviously not as seriously as those who have endured...

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The song that inspired my brand name ‘Dream Again’

In late 2018, I was hauling bags of groceries through the biting cold into my second-floor apartment. It was a time-between-times for me, when everything felt like it was going wrong. And I desperate to imagine a way out of it all. The last few months had seen me...

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Why storytelling must be a part of your brand – with Claire Winter

A favorite topic for us both, Claire and I discuss the massive need for people to share more of their own stories, the inverse problem of oversharing, a simple test for knowing when to share or not, and a tip for finding your ‘lightbulb moment’ – often the most important story in your stack.

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If your brand was a movie character, who would it be?

If your brand was a movie character, who would it be?

A few years back, I was on a brand call with a mobile locksmith. He was a young guy, and I was enjoying the passion he brought to his business. He would talk about how normal it was for people to get ripped off just because they were locked out of home or car.

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Dominic de Souza

Storyteller, Marketer

Born in New Zealand, raised in Australia, studied in Fiji and France, now living in the United States. After writing my first novel at 13, I spent 15 years in marketing and design. Today, I help wildly-passionate small businesses clarify their story to spellbind audiences.  Sign up for my weekly digest!