We need more real life stories of real people, with their honest-to-goodness struggles and breaking points and bright successes.
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Fireside vs stageside: what storytelling is… and isn’t
Like most of us, you steered clear of English in high school. Creative writing was fun. But it was for the delightful dorks in the corner. But today, you're running a business. Or in charge of creating content for your team. And you're finding that a lot of your posts...
‘My SEO stopped working… I have an email list. Now what?’
So the man sold tree services. And the season was turning into December in northern USA. During this time of year, homes can be in danger if trees aren't trimmed and cared for. A snowfall or heavy load of ice could break branches, bringing them down into your bay...
Why should I market when there’s so much competition?
I was driving through town the other day, and saw an ad for Geico. It simply said: ‘Geico is now here.’
What happened when the Barista asked my name
A few years back, I went to order a coffee from my favorite, local cafe. As I pulled up to the counter, the young man pushed up his glasses, grinned through a short beard, and took my order. And then, he put everything down, and asked me what my name was. Not in a...
How do stories create connection?
We connect with the internal feelings of a story. Meet Raf, wrestler and restaurant manager, now feedback coach.
Am I a Foodie? Not really. Doesn’t my marketing show it?
On our drive down to visit family this last Thanksgiving, my wife said something like, "Everyone thinks you're a total foodie." "Why?" "Because you're always cooking." Let's clear something up. I'm no gastronomist. I do love cooking shows, but not enough to actually...
How to Tell Your Story | Interview with Keri Roberts on ‘Ordinary People doing Extraordinary Things’
Thanks to Keri Roberts, I was fortunate to spend time talking about my favorite topic: storytelling and business.
3 Marketing Paths we can learn from Aladdin
Not long ago, my family and I watched a version of ‘1001 Nights’, centered around the escapades and adventures of Aladdin