This past weekend was Thanksgiving, and along with the piles of turkey and pumpkin pie, came the slurry of family chats and kitchens choked with people. I'm a bit of an ambivert, leaning more toward introversion. So after holding my own in a turbo-charged convo with...
Dominic shares the most important lessons learned with creating a passion based business/project as well as some incredibly useful marketing strategies that you can apply to your website content and copy to help increase engagement in your brand.
Exploring how small businesses can start getting into storytelling for their brands.
Most good stories have the same bones; a person in a context with the motivation to act. Usually to overcome a problem. But not all of them. Sometimes a short story shared between friends or a close email list is about a personal moment. It can be relaxed and...
So I just saw this in my inbox, and apart from the clickbait-y headline, Gmail showed me the first few lines. I was intrigued. I didn't remember this person. How could they be talking about me? (highlighted) And so, yes, it worked. I opened the email. And instantly...
Recently, I was chatting with two different copywriters on the same day. They had just written up the content for some new websites they were working on.
“As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy.”
So a few years back, I dropped in to my favorite coffee shop off Main Street in Front Royal, VA. It's a small town pressed between the shoulders of the Shenandoah Mountains, and the sweep of the Shenandoah River. Most of its stores are stacked with antiques, lined...
I cannot figure out why I’m holding back. I’ve read every tutorial, studied every platform, read reviews, watched walkthroughs, and yet I can’t bring myself to commit.