How do you tell more stories with your brand? And with brand storytelling becoming such a big deal today, how do we do it in way that really connects with people? The difference comes down to how you think about the story. And there are two ways to tell a story:...
We need more real life stories of real people, with their honest-to-goodness struggles and breaking points and bright successes.
I was driving through town the other day, and saw an ad for Geico. It simply said: ‘Geico is now here.’
We connect with the internal feelings of a story. Meet Raf, wrestler and restaurant manager, now feedback coach.
Not long ago, my family and I watched a version of ‘1001 Nights’, centered around the escapades and adventures of Aladdin
So a few years back, I dropped in to my favorite coffee shop off Main Street in Front Royal, VA. It's a small town pressed between the shoulders of the Shenandoah Mountains, and the sweep of the Shenandoah River. Most of its stores are stacked with antiques, lined...
For most of us, the choice to start our brands falls down to a single moment. An experience. A choice.
In late 2018, I was hauling bags of groceries through the biting cold into my second-floor apartment. It was a time-between-times for me, when everything felt like it was going wrong. And I desperate to imagine a way out of it all. The last few months had seen me...
About a month back, a Facebook post swiped by and suddenly started haunting me. Some trite photo, and a caption that said something like "If you have to burn out on anything, do it on your hobbies. At least they're worth it." Burnout and I are old friends. I can...