Storytelling vs Storyselling? Know the difference to connect with people

Storytelling vs Storyselling? Know the difference to connect with people

How do you tell more stories with your brand? And with brand storytelling becoming such a big deal today, how do we do...
Would you fire a client over bad reviews?

Would you fire a client over bad reviews?

Just the other day, I came across a website for an app, and saw that it had links to the App store and the Play store. I was curious about how it was doing, so I had a look at the reviews, and was surprised to see that most of the reviews were bad. People were...

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Jack & the Beanstalk, David & Goliath, and Jayson Gonzalez

Jack & the Beanstalk, David & Goliath, and Jayson Gonzalez

If you haven't been following the hilarious exploits of Jayson Gonzalez and the Krispy Kreme donuts fiasco, here's a link. My summary is this: a student in Minnesota saw an opportunity in the market, and grabbed it. Krispy Kreme at the time has no stores in Minnesota...

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You see something on a Desert Island: now what?

You see something on a Desert Island: now what?

The sand swirls into your mouth, and the briny backwash of the tide swirls you around like a lost tooth. Half baked from blinding, mid-morning sunshine, and half-shrivelled from hours drifting across a lagoon, you push yourself up onto your knees. You and a group of...

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The day I started a magazine, and created a tribe

The day I started a magazine, and created a tribe

Leading a tribe is like showing people where to go, and then getting out of the way. It's not an ego trip. It's a we-go together trip. A few years back, I was hugely excited to be given carte-blanche to start up a tribe. I was working with a private, distance school...

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