Dream Again Marketing https://dreamagainmarketing.com Marketing & Design for Non Profits, Private Schools & Small Businesses Tue, 13 Aug 2019 16:12:27 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://dreamagainmarketing.com/wp-content/uploads/2019/04/cropped-Dream-Again-Marketing-Social-Favicon-32x32.png Dream Again Marketing https://dreamagainmarketing.com 32 32 Personal Branding on Social Media with Stapho Thienpont https://dreamagainmarketing.com/personal-branding-on-social-media-with-stapho-thienpont/ https://dreamagainmarketing.com/personal-branding-on-social-media-with-stapho-thienpont/#respond Tue, 13 Aug 2019 16:09:02 +0000 https://dreamagainmarketing.com/?p=206649

Welcome to episode 5 of Dreamchasers! Today we’re covering personal branding on social media, and how to be known as ‘the person with the answer’.

Stapho Thienpont is a guest who gets zero-budget, human marketing, because that’s how he started his agency.

Known as the ‘buff Harry Potter’, he was in Jiu Jitsu competitions around the world, and from his story, took it really seriously. Until one day he realized that all his grit and determination wasn’t adding anything to the world.

So he returned home, and started reading, sharing, and contributing to the market by leaning on his skills. Today, his agency for B2B social marketing is doing extremely well.

Join me and find out how to think about personal branding, why LinkedIn is like Tindr, what  you can do with all that reading you’re doing, and a nugget of pure gold; a tried-and-tested formula for impressing and inspiring leads.  

Dreamchasers is the interview series for people who want human marketing on a zero budget. I’m your host, Dominic de Souza. Listen in for tips and insights, for 15 minutes a week. It’s the dreamers who make the future. Chase yours.

Meet Stapho Thienpont

salesrebellion.com | Linkedin

Transcript

Dominic

Hey everyone! Thanks for joining us. It’s another episode of Dreamchasers the interview series for people who want human marketing on a zero budget.

Stapho Thienpont lives in Bulgaria and he runs Marketing Family. This guy has this hilarious branding thing where he’s the buff Harry Potter, because he looks like Harry Potter, and a bunch of his background is in Jiu-Jitsu.

So he does a lot of advising for companies with B2B lead generation consulting, that sort of thing. Thank you for joining us!

Stapho

I’m very happy to be here, because I also feel that I’m part of your audience or at least similar to your audience, and I’m also somebody who started my company we were actually in debt.

So we really built this agency out from the ground up with no budget.

Dominic

You focus on personal brands. I should have brought that up. What is it with personal brands then that people are struggling with? How are they not getting that?

Stapho

So the thing is you want people to come to you because they know that they can trust you. Because they know that if they come to you, you’re going to solve their problem, whatever it is. 

A personal brand is a little bit like your reputation in high school, you know, like if everybody knows like “oh, that’s the guy that’s does Jiu Jitsu. Let’s not try to mess with him too much.”

But when one of your friends is being beaten up, who is the first guy they’re going to call?

So a personal brand is about making sure that the right people who should know you get to know you.

A lot of personal branding happens on social media these days, and what makes that difficult is that they just stay in there. 

They post to their feed, and a couple of thousand people see it, and then they forget about you. Maybe the people that you have in your LinkedIn connections might be your colleagues or your ex-colleagues from high school.

They’re not the people that need to know you, right? So the hard thing is structuring it and systemizing [your content] in a way so that you’re continuously attracting the right people by giving them the the correct ‘yummy contents’, but also making sure that you get to connect with them up front maybe one to one.

That is the challenge I see. It’s like everybody is listening to Gary Vaynerchuk. They understand they got to hustle, to put out content. But how do you do that? You know, how do you take a structured approach?

How do you make it so they’re not waking up going on social media posting all day and going back to sleep, and in the end of the month, you check your bank account and there’s no money in there?

No, structuring it, being consistent, making sure there’s ROI… That is what I think is biggest difficulty for most people in the personal branding space.

Dominic

When it comes to building that personal brand, I keep hearing from people that it feels fake, like they’re creating a persona. Or it’s not really them, or who they are when they’re doing this kind of work is not who you’re going to meet at a barbecue.

How do you respond to something like that?

Stapho

So it’s a really good question. In my opinion, personal brands is an extension of who you are. But that requires a little bit more context, because that’s kind of a used slogan.

First of all, there’s many parts to your personality, right?

There’s different parts of the brain, and you have how you act in different kinds of situations. Say for me, my personal brand is about helping people generate B2B leads. That’s really the main thing.

But right now I’ve been thinking about this video game I’m playing, ‘God of War,’ right? You could say this is not authentic, but I wouldn’t say so.

Personal branding – if you do it strategically – you take the parts of yourself that are real. You’re an expert, you’re knowledgeable about something, and you care about something.

And you find a way to structure it correctly and systematically and consistently to match the stuff that your potential clients need to know, right?

So it’s not about creating a fake persona that matches what your target audience wants. It’s about where does my personality and my expertise overlap with what my target needs to know. What is in that sweet spot inbetween? Amplify that. 

So it’s not about coming up with something new, because you’re because ‘that’s gonna bring the people.’ I don’t know if you’re fan or whatever, but you don’t have to be Conor McGregor and talk s*** all the time just because that will bring in attention.

No, there is something already interesting about you. There is something that you already have. Usually that is of value. That should just be amplified  that match the needs in the market

Dominic

Exactly. So it’s like you’re pulling into focus the parts of who you are that play well or that support properly your service.

Like you said, you could be a complete gamer on the side, but that doesn’t really need to factor into your brand as B2B sales. Maybe it could, but then the takeaway is you could have multiple personal brands, depending on your audience and your channel and your outreach right?

Because it’s different areas of you that you’re pulling into Focus for perhaps a different project.

Stapho

Yeah, I wouldn’t necessarily disagree with that. That would be correct.

At the same time, there is so much effort that goes into building a personal brand, and there’s such a scarcity in terms of attention, that ideally you want to pick your message and just hammer that same message over time to the same people. When those people really start caring about you, then you can like become a little bit more broad.

But in the beginning, let’s say the first year, I would really choose one audience and choose one message, and just keep keep repeating that one.

Not that you couldn’t do it. It’s just that I that’s going to be like the biggest bang for your buck. Incremental efforts have exponential results, because every time you activate one little switch in the head, it’s going to activate other stuff as well within themselves, but also with them communicate with our people and just keep hitting those switches, it’s just going to be more than linear results.

Dominic

Absolutely. Let’s take a couple of minutes. I’d like to hear more of your story. Like how do you go from Jiu-Jitsu into creating Marketing Family?

Stapho

That’s a really interesting question. So before, I dropped out of college to go train Jiu-Jitsu full-time in Stockholm, Sweden. So I am from Belgium. For the people who don’t know, that’s really on the other side of Europe.

It’s very far away. I went there and I lived in the gym, slept on the mats for a while. I was competing all over the world. I fought in Europe, in LA, all those kind of places.

But one day, I realized that I’m developing myself, and gaining better skill, and my mindset is improving, and all this kind of stuff. But the actual physical output of what I’m doing is me choking my friends, you know? And my friends choking me.

Ultimately, I had this moment where it’s like “what is the actual value I’m bringing it to the universe?”

So I had no money. I had to move back to Belgium live with my mom again, and I figured I’m a pretty smart guy, and I can work hard. So I should use that to bring value to the market. So I started to think ‘what is this stuff that is good for you, that is important to me?’

In the beginning, I wanted to be location-independent, so that I can go wherever I want to go. That was what very important to me. So I wanted to work with my natural strengths which are systems and analyzing stuff. As well as psychology. Those are things that I’m naturally attracted to.

So that’s how I just started with the Marking Family. I read a marketing book, and then I shared online the stuff that I learned, and then I made a group for people that wanted to hear the stuff that I learned about marketing.

It was really funny, because I just read a book and then I put it out there. Then people start seeing me as an expert. I was like totally open about it, “I’m just getting this from this book.”

But that accumulates, you know. People start seeing us as an expert, and they started to ask for help with this and that. Over time, it starts to turn into something that actually can drive revenue, attract customers, and attract those people that you can actually help.

That’s what started happening. It was like, “I can’t do this by myself.” So then I moved to Bulgaria (where I am now), and I built my agency. We’re full-time and then there’s 15-ish people externally who help as well.

But at all just comes from me wanting to advance in the market, figuring out how I can help myself by just reading, sharing what I’ve learned, and that’s turned into this crazy roller coaster.

Dominic

What a fantastic content idea, or way to start engaging discussions on LinkedIn: share what you’re reading, especially if you’re the kind of person who does that that a lot.

I know that there’s a lot of people – I’ve met them – on LinkedIn who do a ton of reading, but they don’t share it as often. So it’s a really great suggestion.

Stapho

And then when you if you go this route you got to be sensitive to to how your own brain works.

For example, me personally. I’m a pretty good synthesizer. So I could take lots of information and condense it into very very little words. So that plays really well into LinkedIn video, and LinkedIn short-form content.

Somebody else they might want to be more elaborate and more specific in their language. Then they could go for the articles, or podcasts, or whatever. Then you can still use a short form to get that out there.

But just don’t do what the next guy is doing because it works for them. Pay attention to how you like to consume and produce content, and use that.

Don’t be like “he makes one-line posts, let’s do that.”

Just follow what’s your natural strengths.

Dominic

Let’s wrap up with maybe a couple of suggestions. So you run a social media agency. You’re always thinking about engaging, short form content for a lot of your clients.

So for the audience that we’re talking about here – remote, no budget, and looking to add a lot of value, and especially if they are refining their personal brand – what might be one place that you would recommend people to start?

I mean apart from this great idea of maybe synthesizing what you’re reading. What might be another idea that these kinds of people could do to create engagement?

Stapho

So I’m gonna answer your question, but I’m going to spin it around a little bit.

Over the last two weeks, I’ve been doing some experimentation. I haven’t talked about my results anywhere, and I think this is going to be a really good premiere for your audience.

So I came up with a new method. Well, it’s not new, nothing is new, but something that’s new for me.

I’ve created a new way of posting, or new way of writing, and I think people should do this when they’re at home. It’s a post that starts with a really specific and crazy result that I’ve created for myself or for my clients.

It’s very important is that it’s just the one line. You can go to one of my posts, and you’ll see how for one of my clients, in one month’s time, we brought them 157,000 views on their LinkedIn profile content.

So that is it is crazy amount to do in one month, for like the first month post. Nobody does this. So I start with the crazy results.

Then the next step is to explain why it’s so crazy. I will say “okay, but look, this is how I’ve actually done it.”

So I’ll give them three to four five steps so that you’re not only bragging. You dangle the results that they want a front of them, then you say “look, this is actually really crazy results, and this is how I’ve done it.”

Then you link it back to your own service. And you add something of scarcity over there.

So it’s like “I got this amount of views for my clients. It’s really crazy because the average is this. We’ve taken these five steps that you can just make at home, if you want, but it just so happen, magically, I actually have one opening for one client this week, or this month, or whatever. So if you want these crazy results for yourself, you can reach out to me over the DM.”

This template has gotten me eight discovery calls, but out of those 8, 7 have turned into proposals. So the ratio there is pretty crazy.

And that is something that I think people should take home to work on.

How can you take a tiny piece of your work. Because it doesn’t matter if the whole project was a success or not. Just one detail that is really impressive. Put it out there in the world. Explain to the people why it’s crazy.

Then show them how to do it, and give them some kind of call to action to reach out to you.

This has been phenomenal for me and I’m now rolling it out for all my clients.

Dominic

It’s brilliant. I mean, it’s not even like a hack. You’re not even cheating.

You’re leading with the results, helping people see how it’s possible, and then helping them. And like you said, especially if you’re an individual running their own business, it’s not totally a scarcity thing.

You literally only have a set period of time available so like each week.

Stapho

There’s many ways to add the scarcity there, but it’s really the point is you got to give people urgency to act now.

Out of this people that messaged me about it, they said, “oh, I guess it’s finally time to reach out to you.”

“What are you talking about? We’ve been connected for a year and a half. Why reaching out to me ‘now?’ Because I told you I have an opening? Do you really think I didn’t have any openings over the last year?”

It’s because I said “Now is the time” that people will act. It’s so important for your marketing.

Dominic

So you have a huge focus in the B2B space. Does that mean you live a lot on LinkedIn, or have you also built up other communities on other networks, like Facebook?

Stapho

So I have my own Facebook group, which is like 2,500 members, which is where most of my clients came from. 

I’ve actually also have the biggest Facebook group for videographers in Belgium. We’ve run a lot of different kind of Instagram accounts, especially with automation. So we really play with a lot of different platforms, but my main platform is definitely LinkedIn, and I can tell you why.

Some might think this is funny. The reason I like LinkedIn is first of all, there was a huge opening because the platform was exploding right when I got into it. I got really good mentors there.

But the real reason is that I feel like LinkedIn is a little bit like Tindr. You know, you’re there and you can ‘pretend’ like you just wanna be friends. But ultimately everybody knows why you’re there.

I think LinkedIn is the same as saying that it’s like everybody knows you’re there for your business. It’s not necessarily a high intensity platform. You don’t necessarily go there to achieve specific goal.

But you are there with the knowledge and the awareness that there’s some business going to go be happening there.

Dominic

It’s a great network because it has that purpose, as opposed to Facebook where it’s kind of all over the place. Nobody really knows why you’re there. It’s one of the reasons why having a bio like yours, which is, part hilarious part awesome. People don’t quite expect that because this is a ‘business network,’ and then you show up with a little bit of humor, a little bit of humanity.

On Facebook, everybody’s doing everything every different way. So it’s harder to stand out.

So thanks again, this was awesome. A lot of value that we just covered.  

Stapho

Yeah! I really enjoyed being here.

And anybody that needs some help, you can always reach out to me and if it’s something small that you’re struggling with, I’ll totally help you for free.

So don’t don’t be afraid to reach out to me. I’m always doing my very best to help however I can.

So it’s been awesome being here, and everybody’s welcome to reach out to see if they need any help

Dominic

Take him up on that. That is very generous.

All right catch y’all soon!

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Humanise your pipeline, and get better sales with Dale Dupree | SalesRebellion https://dreamagainmarketing.com/humanise-your-pipeline-and-get-better-sales-with-dale-dupree-salesrebellion/ https://dreamagainmarketing.com/humanise-your-pipeline-and-get-better-sales-with-dale-dupree-salesrebellion/#respond Wed, 07 Aug 2019 12:43:13 +0000 https://dreamagainmarketing.com/?p=206630

Welcome to episode 4 of Dreamchasers! Today we’re covering how to improve the sales process, and how to think about your pipeline. The key is to see it as ‘alive’, not a factory funnel.

Since you’re running a small, business on a zero budget and a commitment to human marketing, then this is an important interview for you.

I totally, totally get how the pressure is on to pay the bills. But, if you’re applying that pressure to your leads, and pitching-and-running when you don’t get a yes, you could be missing out on valuable relationships.

6 months later, a year later, they could be ready to buy from you.

Join my guest Dale Dupree and me as we dig into how we can do it better, and end with a tip you can use right now.

Dreamchasers is the interview series for people who want human marketing on a zero budget. I’m your host, Dominic de Souza. Listen in for tips and insights, for 15 minutes a week. It’s the dreamers who make the future. Chase yours.

About Dale Dupree

salesrebellion.com | Linkedin

Under the radically human and empathic inspiration from his dad, Dale re-invented how he sold copying machines. He became known as the Copier Warrior. Armed with all the insights and strategies from millions of dollars in sales, he’s turned around and ignited a rebellion, a sales rebellion.

His community and his course are all about learning how to use human marketing at its best, for the best – and longest running – results. 

Transcript

Dominic

Hey everyone, thanks for joining me and Dale Dupree, Founder of the Sales Rebellion. This guy is so awesome, I don’t know what part to not geek out over and everything that he’s doing. He’s leading what’s called the Sales Rebellion, reinventing how sales is done.

I’m just gonna read this one little line from his bio, which is just phenomenal. He says,

I believe in radically educating your prospects on a first touch. I believe in responses, good or bad, but never indifferent. I believe your territory is your community. We enable sales wanderers. I believe your pipeline is alive. I believe people are more than just a signature for your deal. I believe in a fellowship over negotiations.

So he has this fantastic follow up where he says “people are not looking for the product expert as much as they’re looking for someone who is honest, intelligent, adaptable, empathetic, and real.

Dale, thank you so much, and welcome to Dreamchasers.

Dale

Dude, thanks for having me on, man.

Dominic

So you started in selling copiers. You said toner is in your blood. I used to have a photo copier in my garage, and I slept in the next room, and inhaled that burnt plastic all day.

You have now shifted into a coaching consulting program for helping anybody anywhere who’s in sales, to sort of explode open the process and get back to something that’s more human and more real.

Start there for just a couple of minutes. Why is sales broken today?

Dale

I mean truly it’s really just because of the tradition of what sales was in the 80s and 90s. People were making money.

Capitalism was taking over the United States even more so than it had before at that point in our history, here, and and across the world – it was becoming a very popular trend.

If you look at it from that perspective, the realistic side of it, it’s very easy to see why it got to where it was, and why it is the way it is now. Because again, when we set a tradition, we set a standard.

Or we say, “hey, this is the new way to do it.” And we see all these people making millions of dollars. Meanwhile we forget to ask the people that were paying them whether or not they even liked the person in the first place.

Once you start to learn those things and (as a copier person), when you walk in the front doors, you hear negativity being thrown at you, you think to yourself, “What do you mean? Why so negative? You don’t even know me!”

And then they started to unload on you, “oh well five years ago, here’s what happened, and three years ago here’s what happened, and the last time we upgraded a piece of equipment, here’s what happened, and again…”

Then we can take the puzzle pieces of this bigger picture and put it all together and say it’s not one person’s fault. It’s just the traditions in which my father, an his grandfather, had to persevere through.

It’s just basic human history unfolding.

Dominic

Part of the opening video on your website has this little sheet of check marks of things that people assume they have to get through for sales, to push people through this process, you know.

Can you unpack that for a second? Because that sounded very (I’ve not seen the movie) Wolf of Wall Street. I assume that’s where you’re coming from.

Dale

If you’ve been in any type of very strict corporate culture when it comes to sales, then you understand it when that shows up in the video.

We’re super sarcastic, I think. Somewhere in the checklist, it says, “make ten thousand mindless calls.” But again, you have to be sarcastic with these subjects in most cases, to get your point across.

Because people say you can’t do ten ten calls a day and be successful, with which I definitely disagree with. But at the same time, I understand where they’re coming from. What we’re trying to help people to see is this bigger picture. It’s not about the ten calls, or with 150 calls.

It’s about the thought process and the mindset behind it. Why are you making these calls? Why are you doing these activities? Are you just trying to make a commission, and hit KPIs? It’s this concept of ‘how do I not lose my job, day in and day out, as a salesperson?’

We have to stop thinking like that, because that’s a survivalist mindset, and that’s a scarcity mindset. We need abundance.

Let’s take a step back now.

Dominic

I’ll reference your bio because it’s a brilliant one, on LinkedIn. You talk about your father’s impact on you, and how that inspired you to go a certain way, and reinvent things within your own copier process, and then you went on to create this whole new program.

Can you talk us through some of your story, and what it is that inspired you?

Dale

To be quite frank, it was my existence, my upbringing, the culture that my dad built. I saw my dad do things so much differently than others. I’m not talking just in sales, I’m thinking about how you’re driving down the road, and you see somebody on the side of it with their thumb out.

They have no shoes, they’ve got a backpack on, their hair’s long. They look grimy. You’ve got two kids in the car. You don’t stop. The majority of America doesn’t stop. The majority of the world doesn’t stop.

My dad would stop.

It never mattered the situation of the circumstance, if somebody needed, help my father was the first one to lay down and say, “How can I be the one to do that for you?” Not for recognition or money or fame.

That used to make me mad because I always thought people need to see what he’s done. You deserve to be recognized for his works in the community. But my dad never wanted those things.

Not to deviate too much, but if you want to understand me better, let me tell you. When I played music and we would get on stage to play in front of a crowd, I was never comfortable. I was never comfortable up on in this platform with these five men that I shared the stage with, looking down and out at people.

I preferred when we would play a Legion Hall or a Moose Lodge, you know, or Order of the Elks, somewhere in the United States, where there was no stage and we would play on the floor. People were right in front of you. You could touch and feel and be on the same level as them.

I know that’s a crazy thought, to sit back and take that in deeply, but I’m asking people that are listening to do that, because that’s how you will understand me and my upbringing.

That’s why I decided one day that I’m just going to do it different now, for the sake of it, but for the good of my community.

Dominic

So you’ve created an entire new sales rebellion, and if you haven’t please check out the video on the salesrebellion.com Check out the video. It will have you grinning from ear to ear and running for that email sign up. I know I did within 10 seconds.

Talk to me about your your REASON process and then how you radically educate somebody.

Dale

So REASON is to radically educate and share one’s narrative.

It’s the concept of pitching using storytelling methodology. So it’s not really pitching anymore, it’s just a conversation and using the oldest form of communication that man has ever known. Stories. It’s just the next level, essentially.

Really, it’s what a lot of people have been doing successfully in sales that don’t get the credit they deserve. If I can think of any sales person that’s ever just done a bang-up job in the process with me when I’m buying something, or even my mentors, like my father as well, I think about the storytelling methodology.

Maybe sometimes people do it and they they’re not even mindful of it, but it just naturally happens. Which again, I just think that’s our basic human nature coming forth.

So REASON takes things back to the root of what communication looks like. So the first two R and E stands for radically educate. A is attention. S is story. O is outline and N is nuance.

So that’s the breakdown of the curriculum that we’ve created. Again, it’s about helping people to see the pitch from a different perspective. If you’re an SDR and you’re making 150 calls a day, or even 50 calls a day, this is the way to infiltrate the boring, stale, monotonous pitch that you’re giving, and still make your boss happy and excited.

Because what they hear is synergy. If people are telling you ‘no’, they’re not hanging up on you, at least.

There is no silver bullet, I don’t care what people say. There is definitely a better way to do it. There’s a better way to get a ‘no’ faster and more efficiently. Because when someone hangs up on you, your boss says to call him back in a week.

But when someone says ‘that was, a great pitch but we use our brother-in-law, and we’re never gonna do business with you, but thank you for taking the time to call me.’

Who wouldn’t want a response like that? So for me back in 2010 that’s what I decided to start to build for myself. By 2012 I had put this whole process together and it was just like clockwork for me.

Whether it was through the door or on the phone, but it all starts with this radical education piece. Again it’s a work flow, and the radical education piece is a ‘drop piece’. That’s how we define it.

So if you want to DIY it, I have one in particular. I talk about my crumpled letter a lot. It was actually a real estate method that I had I had learned from a friend in real estate.

Try google ‘crumpled letter real estate.’ I took it and I adapted and molded it into my own concept. There’s other sales organizations that use it as well too. It’s a little known secret right but let’s let the secrets out of the bag, that’s what I say.

I have four versions of the DIY letters. There’s the ‘crumpled’, there’s the ‘pre-burnt’, the ‘letter traveled around the world’ and there’s the ‘coffee stain.’ My favorite is the coffee stain. I used to square up a letter to the size of a coaster, and literally take a coffee mug and put a stain on the on the top of this thing. I would write ‘please unfold and read’.

People would open this with a massive amount of curiosity. Instead of a cold call, they wonder “Who dropped this off? What is this?”

These are the things going through people’s heads, as opposed to picking up the phone and going “Hello…” knowing that you’re a solicitor, knowing they’re gonna hang up on you in the first place.

You create synergy and impact in those moments and impact in those moments. So we craft a very thought-out message that we send to somebody, that’s inside of that coffee-stained letter.

And that’s where the secret sauce is. If people follow me, they get into my curriculum. They learn these things. They’ll understand the mindset behind it, because it’s really a mindset.

You can do that for free, in your home and at your office. Just grab a printer, make 50 copies of this thing that you wrote up.

Take some time, drink a little coffee, and go and impact your community.

Dominic

You talk about how your sales territory is your community. You’re not just running around dumping stuff off, a ‘hit and run’ mentality. It’s a different shift.

You’re trying to cultivate a community and I imagine that then feeds into your pipeline. It’s alive. Can you spend a minute just talking about what does that mean.

How is your pipeline ‘living?’

Dale

The idea is that the traditional funnel (or pipeline) is rusted. It’s leaking. It’s outdated, as are most of the people in them. They’re awful lists.

You call and ask for ‘Margaret,’ and they say “she hasn’t worked here in 15 years…”

The traditional pipeline looks like that. you get a list you start to call people you put it in the funnel you, find your 30 60 90 120, you shove them through to the bottom… and I just don’t believe in that process.

But I believe in that naturally being a process. I also believe it is that there’s people that are gonna buy from you in two years. There’s people that are gonna buy from you in five years. There’s people that are gonna buy from you in 10 years.

If you don’t have this long game approach to the beginning of your sales career, in two or three years you’ll be burnt out, thinking to yourself “I have to keep doing this over and over. I have to keep doing these cycles, and these systems…”

So for me it was always inside of the living pipeline that I’ve created. At the time, I thought I was the Copier Warrior. What my focus was that I was looking for a ‘yes’ or a ‘no.’ A relationship good or bad, never indifferent. I was not looking to be indifferent to people.

So if I could even if I could get somebody to say ‘not interested,’ I have a branch inside of my living pipeline for those people. I get then again nuance a process, and healthily indoctrinate them in a very positive way to want to be a part of my culture, or just enjoy what I’m doing.

As opposed to being pissed off that I’m calling or emailing them in the first place.

So again, just a different perspective, and recognizing that that these are not ‘deals.’ These are people that make decisions. The best part is that if you cultivate a relationship with somebody, especially the receptionist, or somebody who makes decisions in the C-suite, there’s an average tenure at each position. The receptionist is somewhere around two years.

So let’s say that the receptionist likes you, and she moves on to another location – someplace you can’t get into. You can go and call over there as well.

So it’s this snowball effect, right? This build up. These relationships that can carry over and they can cause more success.

But you have to put time and energy into it. That’s why most people don’t like this stuff. They don’t want anything to do with it.

It’s especially sales leaders, management VP’s, that C-suite of leadership, the old-school methodology and mentality, from the 80s and 90s. They’re still thinking “I called every day, and made this success.” That’s dead, guys. It’s dead, from the perspective of the success that you could be having in millions of dollars.

Why not work hard, while still creating quality at the same time. Being focused on quality over quantity. Again, having this ethic, this hard work ethic inside of that and stepping outside of the box, being yourself, being authentic, moving and impacting the people around you.

That’s the idea for sure.

Dominic

It takes a level of emotional investment that a lot of people aren’t prepared to do. I mean that’s what it takes to be a friend, right? As opposed to cold calling, and then you move on.

Building that friendship for the long-term, yes, it’s a longer haul, but hey, it pays off in loyalty. Can you give us one actionable tip, like a radically educating idea that people can start implementing. Reference maybe the coffee cup thing.

If you’re somebody who’s working remotely, and you aren’t able to walk into your ‘targets’ office, and you’re on LinkedIn, or able to do it online, what’s something that you would recommend?

Dale

I’m gonna read you this text right here. This is from one of my students the other day. He’s an SDR. He’s an AE and an ST, kind of a hybrid role. He’s in Florida, and got offered a job in Alabama today because of the crumpled letter.

“Evidently half the company was talking about me and the letter. So the company has over 200 employees, and they were all looking at my profile as well too.”

So he got massive hits on his profile.

He ended it with this; “I mailed the letter.”

So the other thing you have to realize is that a lot of people think that if I put the letter in the mail somebody will read it, as opposed to dropping it off. That’s not the case. Anything that comes in from an email to a letter through snailmail is junk if they don’t know who it’s from, and if they don’t recognize it.

If it shows up in a FedEx box, it’s junk. But what if it shows up in an Amazon box? Every man listening with a wife, your wife loves Amazon right? That’s just the way it is. I can’t even tell you how many Amazon boxes that show up to my house. If that came to my office, I would I would absolutely open it. I wouldn’t even check to see where it was from.

But also the concept of this particular individual who I’m talking about; he sends the letters. They come in these envelopes that get your attention.

Now that’s about the most I’ll say because the thing is here is that I don’t like to give my students specific directions, but to have a conversation that opens their minds, and allows them to create that success for themselves.

Not to try and mimic exactly what I’ve done to be successful. Because it’s important that their authenticity – and everybody listening, your authenticity shows up in that envelope and in that letter, and not just something you learned from Dale at the SalesRebellion.

Dominic

 It’s not about learning a list of tactics, but getting the the strategy, and the ideas, so that you can go and wow your own clients in your own way.

Dale, this was fantastic.

We have Dale Dupree, from SalesRebellion.com Please give him a follow on LinkedIn.

One of his most recent articles (as of this podcast) is called ‘Leading a Sales Rebellion,’ and that breaks down more of his REASON process.

Check out the course.

Thanks again Dale!

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Anxiety-Free Marketing with Sarah Santacroce https://dreamagainmarketing.com/anxiety-free-marketing-with-sarah-santacroce/ https://dreamagainmarketing.com/anxiety-free-marketing-with-sarah-santacroce/#respond Tue, 30 Jul 2019 12:35:18 +0000 https://dreamagainmarketing.com/?p=206586

Welcome to episode 3 of Dreamchasers! Today we’re covering how to improve your marketing – especially if you hate doing it. The secret is to dig around in the bathwater and find the baby again.

If you’re running a small, business, and stuck with a zero-budget lead generation strategy, then your marketing can’t start with your adspend. 

It starts with you. 

Join my guest Sarah Santacroce and I as we dig into how we can do it better, and end with a tip you can use right now.

Dreamchasers is the interview series for people who want human marketing on a zero budget. I’m your host, Dominic de Souza. Listen in for tips and insights, for 15mins a week. It’s the dreamers who make the future. Chase yours.

About Sarah Santacroce

sarahsantacroce.com | Linkedin

Sarah Santacroce is an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and the Founder of the Gentle Business Revolution.

Why are people feeling icky about marketing?

Without blaming anyone, it’s just become part of the culture to approach marketing the same way: sleazy, aggressive, dishonest, etc.

What’s wrong with marketing is that a lot of heart-centered entrepeneurs want to do good, offer their services, but they hate selling.

That’s because they’re following the popular gurus who promotion loudness, obnoxiousness, and not integrity.

This creates anxiety. We feel like we have to market that way.

We often don’t remember the good ads we see. We remember the bad ads, because they annoy us.

All the courses and trainings focus on pain points, rubbing salt in the wounds. This is what feels ‘icky’. People want to help others. ‘If you don’t take this course, your life will be terrible’, etc.

For the conscious entrepreneur, more of you needs to show up in your marketing. That is what attracts your client.

Sarah’s remodeled the 7 P’s of marketing into a her own formula.

Before identifying your target audience, you need to identify who you are as a person. What you stand for. Your personal values.

Right now, the bigger companies are doing this. Standing up for things. It’s what attracts people. So go inwards first.

Identify personality traits – like being an introvert. We attract others who are like us, who we believe are the ‘right’ kind of people.

Sarah had to unlearn the methodology of ‘doing’, and focus on the ‘being’. Hence her program, learning more about who you are, and making sure that’s clear in your marketing.

‘Authentic marketing’ is the buzzword, but we don’t know how to actually do that. Authenticity is a sense of comfort and confidence in yourself.

Your brand is an extension of you, and your personality. It’s your heart. If you’re not clear on that, and if your consciously trying to be something else, then you’ll suffer from an identify gap. A valley between who you are, and what you’re doing.

Storytelling & Branding

Sarah grew up in a close-knit communtity, and for much of her professional life, she ‘ran away’ from her origins, and didn’t ‘own’ it. Her parents were deeply socially conscious, and she felt it was a ‘shadow side’ that didn’t belong in the boardroom.

Now that she has become a leader of a new community, she’s realized that it’s her strength. Now she’s helping other businesses bring their story more into their marketing, so that there’s no more comparison.

If you don’t bring in your story, you’re just a commodity. There’s hundreds of other Linkedin specialists. With my unique story, I can stand out. Be different.

Allow people a chance to connect with me, to buy into you. Not just from you.

Sometimes you need to take stock of your own background, how it orients you, and how you approach your own skillset.

A lot of Sarah’s clients want to ‘get rid’ of their past. They think it’s not relevant. But that’s exactly where you’re going to find connection with your first clients.

Sarah’s Solution

I want to bring more empthy and kindness to the business world.

Sarah is doing that with marketing.

The bigger picture is the Gentle Business Revolution, to get entrepreneurs to open their eyes and be aware.

Most marketing does create anxiety for you, for your clients. Is there another way?

Sarah is pioneering it. It’s not called ‘authentic marketing,’ because it has become such a buzzword. You can’t try to be authentic. You are, or you aren’t. Anxiety-free marketing made sense, because that was the feeling she got from them.

It’s a program where part of it is the doing – products, pricing, promotion, partnerships (collaboration is going to continue to be huge). But the first three models are about the being.

And today, she is building her community. That’s what’s needed, because we crave community. We feel too isolated.

Check out Sarah’s gentle business manifesto!

Use this Tip

Start with awareness. Whenever you get an email, or an ad, pay attention to how it makes you feel.

When you send out your own marketing, be aware of FOMO (fear of missing out), the ‘conventional’ approaches geared to make you feel worse about your situation.

Instead, look in the other direction. Clarify an exciting and inspiring future.

While it’s true that everyone has pain points, they also have a ‘promised land’ that you can help them reach. Try focusing on that.

 Links:

The Gentle Business Revolution 

Save the Cat! The Last Book on Screenwriting You’ll Ever Need

The number one thing a good logline must have, the single most important element, is: irony.

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How to ask better questions for better conversations, with Jon Thor https://dreamagainmarketing.com/how-to-ask-better-questions-for-better-conversations-with-jon-thor/ https://dreamagainmarketing.com/how-to-ask-better-questions-for-better-conversations-with-jon-thor/#respond Tue, 23 Jul 2019 16:12:35 +0000 https://dreamagainmarketing.com/?p=206560

Welcome to episode 2 of Dreamchasers! Today we’re covering how to have better conversations. How folk do it wrong, how they can do it better, and we end with a tip you can implement right now.

If you’re running a small business, and stuck with a zero-budget lead generation strategy, then how you handle conversations is critical to getting more business. And better business.

Dreamchasers:The interview series for people who want human marketing on a zero budget. Listen in for tips and insights, for 15 minutes a week. It’s the dreamers who make the future. Chase yours.

About Jon

jon-thor.com | Linkedin

Jon has a variety of backgrounds, starting in Iceland and the stage, to caretaking with autism, then living in the UK, Miami and Spain. Today he consults for small businesses and startups.

Human relationship marketing happens with good conversations.

Jon understands how hard lead gen can be, when you don’t have a budget. So he preaches better questions.

Ask better questions and you’ll get better answers. Don’t ask “why I don’t have something,” but “how will I get it?”

Elevator Pitch with Elevator Questions

Everyone has an elevator pitch. Do you have instead elevator questions, for your next event?

Everyone asks ‘what do you do’. And then there’s rarely any interesting follow up. A conversation killer.

Instead, what if your answer was to tell a story? What if you didn’t just state your position, but lead with the pain point to a specific audience, and your unique response that allows them to achieve their future?

The tone of the conversation is now completely different. Even if they don’t respond in kind, you will have made a better impression.

The why question

What if you asked, ‘Why did you focus on that? Why is that your purpose?’

Don’t just ask how is it going. No one really cares.

Get to know the person a little bit deeper. Find their purpose, and you’ll find that they come alive.

So don’t use your elevator pitch on its own. You can use your questions to find out the pain points and dreams that your pitch doesn’t cover.

The flaw question

“What’s one change or one tool that could help you with your business?”

Start drilling into the current pain point. If you’re looking for an opening to deliver value, you have to know what that means to the person you’re talking to.

A hammer thinks everything is a nail. Your prospect might be looking for a nail gun. But you weren’t letting them tell you.

The opportunity question

“What service could you make use of?”

Before diving too deeply into what’s wrong, ask about what’s right. Ask about what they’ve been dreaming about, and how things could be if certain stars were to align.

The passion question

“What do you love about your day to day?

If you’re in sales, ease into the conversation.

  • What do you love about being a [job title]
  • What’s your least favorite part of it?

Now that you know these things, align your pitch to speak to their situation.

Final tip

Connecting on Linkedin is like dating.

If your approach to sales would feel off, or predatory, in the dating world, then don’t do it. Don’t be pushy. Don’t try to close on the second date.

Ask the better questions.

Show that you care about being a great fit with them. You should selling for the long run; finding new customers costs more time, effort, and money, than retaining them.

Look for points of connection, a ‘me too’ moment.

This is one of my recent reads about how to connect with people: Captivate, the Science of Succeeding with People, by Vanessa van Edwards

Every interaction should be about finding threads of commonalities. Every thread that binds you brings you closer to a person. The more threads you have, the more socially attractive you become.

““Me too!” and “Teach me?” are two of the most powerful and underutilized phrases we have. Use them whenever possible.”

See more of my top Goodreads highlights for this book.

There you have it!

Was this convo helpful to you? What did it make you think of? Can you add any other recommendations?

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Why do Stories inspire trust? https://dreamagainmarketing.com/why-do-stories-inspire-trust/ https://dreamagainmarketing.com/why-do-stories-inspire-trust/#respond Thu, 13 Jun 2019 10:50:06 +0000 https://dreamagainmarketing.com/?p=206383

Belief precedes action.

Data transmits action.

Stories transmit belief.

That’s the reason why storytelling has become a buzzword, and why people want to tell their brand story. They are deeply motivated to act, and that motivation comes from a deep belief.

In a few deft lines, the structure of a story puts us in someone else’s shoes, sees the world through their eyes and experience. From the inside out, we can understand why they make their choices.

As a guest to your brand, or a visitor to your website, I likely have a problem that needs solving. And in a ton of cases, it’s a repeat issue.

So I’m looking for a service or a product that I can partner with, or regularly add to my life. And of course, I don’t want to be second-guessing whether it’s something I can count on.

This is why your story is uniquely positioned to generate trust.

If its the right kind of story.

If your story is something like “I’m saw a business opportunity, I need the paycheck, so I built a fantastic company with venture capital. Once I’m successful, I’m gunning to sell it to Acme Corp.”

I don’t know about you, but my level of confidence in this company isn’t very high.

On a personal level, their heart isn’t in it. And if they aren’t serious about people over profits, you can bet that they won’t prioritize you over their paycheck.

But if your story ran something like this;

“I was on one track for years, and was good at it. But a life change forced me to dig deep and find out who I really wanted to be, for myself, my kids, and my community. So I started this business to bring a unique level of service, because I can’t imagine not helping people in this way.”

If the quality of the work is there, then you have your one-two punch.

Great service, and the confidence that the person behind the brand is serious about their value. They aren’t likely to go away, and are actively aware of you.

This is why meaning-based brands, or wildly passionate businesses, are disrupting the galaxy.

When a buyer has little to no disposable income, choices become more valuable. We want to know that the brand cares about issues – and about me – as much as I do.

So, uncovering your story hits a number of points.

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Zero-Budget Lead Generation with Lisa Gale https://dreamagainmarketing.com/zero-budget-lead-generation-with-lisa-gale/ https://dreamagainmarketing.com/zero-budget-lead-generation-with-lisa-gale/#respond Wed, 05 Jun 2019 11:09:47 +0000 https://dreamagainmarketing.com/?p=206116

Note: After launching this episode, I renamed the show from ‘Live-ing the Dream’ to ‘Dreamchasers’. 

Dreamchasers:The interview series for people who want human marketing on a zero budget. Listen in for tips and insights, for 15 minutes a week. It’s the dreamers who make the future. Chase yours.

Episode 1: Shownotes, Summary, Slides, & Snippet!

Lisa Gale
www.lisamgale.com

In the first episode Live-ing the Dream, Lisa joined us fresh from her camping trip with 5 kids. And still working.

Today, she runs a web design and marketing agency, when she’s not cooking organic dinners and running food clubs out of her kitchen to give Whole Foods a run for its money.

Lisa’s Story

  • As a digital marketer, sites like Fiverr are the competition.
  • o begin, she literally walked around and met people she knew locally. Her corporate background and personal connection was a strong ‘in’.
  • Growing beyond her locale, she joined a 30 day challenge and met her first 4 clients.
  • The confidence of knowing that she was giving the right audience exactly what they wanted kickstarted her new career.

Our discussion focused on consultants or small businesses who have no budget for advertizing and are working remotely or online.

Check out these slides with the key takeaways! 

Facebook for lead generation

Facebook ads used to be ‘cheap’, after you burned through funds learning the right audience. Minimum adspend is about $1000 a month – if you have a good audience. Cold audiences are a slower build.

Facebook groups: add value, ask questions, help out.

Network with people. Find where they are. Connect with other service professionals in an authentic way.

Everyone’s into automation. It’s dead. Dead. Personalize things.

Marketing

There’s a difference between marketing and sales. Content without an audience doesn’t work.

The best time to start marketing is 6 months ago. Show up, don’t pitch, don’t sell, just make friends. 6 months later, you will have built up trust. People need to know you’re not a hit-&-run.

 You can’t outsource value. If you don’t start participating into your company marketing, you won’t see the return. You can’t outsource marketing. You can outsource ads.

People think that they can switch on their marketing and everything will work. It won’t.

Advertizing

Ads are all about borrowing trust, whether in a magazine or through an influencer. They’ve created an environment of trust to gather attention. You’re tapping into that.

If you don’t have that trust in your brand, you’re borrowing someone else’s.

You could pay a marketer $100 or $1000 a month. But you’re not going to see real success unless the marketer understands your industry.

Your marketing must come from a personal understanding of your clientele. Maintain communication with them, to keep learning and hearing from them.

Lead Generator

People don’t usually remember the searches that brought them to your website. You have to build a know-like-and-trust factor. Put a lead generator so that you can stay in touch. Just don’t sell ‘your newsletter’.

Trust in business

The bottom and top of the business food chain works the same way; they get to know who you are as a person. Business is based on trust. “I’m making a massive investment in you, relative to the situation.”

Businesses in the middle think they can get away without the personal connect, and automate trust.

How to do it in the short term

Many don’t have the lead time to engage and network, and have pressure to may payroll. Doing both is best.

  • Invest in Facebook ads; if you have leads, and you know that they could turn into buyers, that’s a safe bet. LinkedIn ads are far to expensive at this point.
  • Make sure that you email them, and send ads so that you’re before them consistently.
  • Put a lead magnet on your website; simplest is to offer a free consult. Note their questions, put it in a format that can be consumed, and publish it.
  • Facebook groups: connect with people, talk to them, find where your ideal buyer lives, get on podcasts.
  • Referrals: ask existing or past clients for referrals. Take people out to lunch or coffee.
  • Reviews: you need a way for people to leave good feedback, before the bad feedback comes in. People who have bad experiences are usually angry, and that gives them the energy to leave a bad review. You need the honest, helpful, and positive reviews to inspire new business.

 Tip: When to ask for a review?

Andrew Davis talks about the ‘Honeymoon moment’ with his series Loyalty Loop. You want those, delighted, emotionally-rich reviews given in the moment before the glow fades from the great experience.

    When you provide a consistent service

    If you provide a consistent service, it can be hard to find the sweet spot for a review. Sometimes 3 months in is a good time. When you can sense that they’ve experienced a great moment, ask them then. Consider following up regularly, every six months – a handy way to get more reviews from the same satisfied clients.

    Ask for feedback, and publicly highlight how you’re making changes to build confidence.

    #1 tip to get people in the pipeline:

    If you don’t have a budget, and you work remotely,

    • Clarity: Get clear about who you’re helping, what makes them tick, and what their business goals are.
    • Engagement: Start to send tailored inbox messages. Comment on their posts, read their articles, and cultivate an attitude of giving.
    • Authenticity: If you’re starting to build your list, you’ll see that people will notice your authenticity.

    LinkedIn Messaging Suspicion/Tip

    Messaging people is the strongest point of connection. Do it well, build that relationship, and you’ll likely see more of each other’s content in the feeds.

    Linkedin seems to prioritize our relationships so that we keep seeing each other’s content.

    Got a question?

     Leave your comment below, and your question could make our next episode!

    Or we’ll just have a great conversation. 🙂

    Please subscribe!

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    How to tell your personal brand story in 4, simple steps https://dreamagainmarketing.com/how-to-tell-your-brand-story-in-4-simple-steps/ https://dreamagainmarketing.com/how-to-tell-your-brand-story-in-4-simple-steps/#respond Wed, 22 May 2019 12:35:16 +0000 https://dreamagainmarketing.com/?p=676

    Telling your brand story is about more than a conversation piece. It comes down to trust.

    What makes a story? What doesn’t? Here’s a simple, 4-step structure to get you going.

    Your story stems from a Moment of Inspiration, possibly one of these three kinds:

    • Learning Transfer
    • Surprise Twist, or
    • Catalyst.

    Sometimes all three.

    Knowing your archetype might help you find that Moment faster.

    So first, why do stories inspire trust, and second, what is not a story?

     

    Check out these slides for a sweet, visual summary: 

    Read: Why do stories inspire trust?

     Note: your brand story is different to your personal story.

    Your brand story focuses on the events that brought your brand to life, the purpose it serves, and the future it envisions for a specific audience. 

    What is a story? What’s not a story?

    The simplest definition of a story is

    a character in a context with the motivation to act.

    A person challenged to make a change, or to make change happen.

    It doesn’t matter the genre, the conversation, or medium. A story has a specific structure, and the average human intuits it instantly.

    • A story is not a news brief.
    • It’s not a recounting of an event.
    • It’s not a list of activities.

    All of those lack something: inner motivation.

    It’s the reason why we don’t care about movie characters we don’t understand. If I don’t know why you care about an issue, I won’t understand why you’re so keen to act on it.

    Belief is a goal that orients us.

    Belief is a magnetic power that pulls us into alignment. It can be taught, shared, and created. But at its core, it’s usually a simple ‘should’ or ‘shouldn’t’ statement.

    Your brand story is uniquely geared to help people see you from the inside. And understand your motivation from the moment of inspiration.

    So here are the pieces you need to start thinking about:

    • Character: step outside of yourself for a moment, and try to read the label on the outside of your bottle. Describe yourself as a role. (Firefighter, mom, activist, bio-engineering student.)
    • Context: what happened to you that caused a need for change? What wis the Moment of Inspiration that made you realise something needed to be different?
    • Motivation: what is your ‘why’? What do you believe about how things should be? How should things not be?
    • Act: what did you do about it? What is the dream, the plan, and the steps you’re taking?

    How would this work?

    Step 1: Character: Sum up your ‘character’ in one sentence, the way they do in the movies:

    • John was an honest, hardworking dad who’d been working in a Pittsburgh steel mill since he was 16.  
    • A C-Suite CEO and consultant, Mary was used to prada, pantsuits, and porcelain from 6am every day.
    • Ever since he typed the last page on his first novel, Dominic discovered a distinct passion for storytelling and people.

    Step 2: Context: Here is where you’ll spend more time, sketching out the details, making sense of what was happening in your life at the time.

    I’m going to stick with one story here, or this article will go on forever.

    • After his father’s death from substance abuse, John was faced with the legacy of his family, a long line of shadowy, struggling men, distant from their families, desperate to provide. Forced into long lives of brutal labor, drugs and drink calmed their unruly spirits, kept them in line. But with the economy changing, his wife also working from home, and constantly missing his son’s games and recitals, he was missing out on life. Until one day. In the middle of all this soul-searching, a hit and run almost totalled the family car. His family was inside, driving to the vet. He had been drunk.

    Step 3: Motivation: what is the core belief that drives action?

    • John realized he could break with ‘tradition’. Define his own life. Families shouldn’t have to function this way. Dads should feel free to be present. He hated himself. And he hated that he felt so trapped.

    Step 4: Act: What is the plan, the actions, the steps taken?

    • John found work with a small business in town. And on the side, joined the local AAA chapter, and started a simple non-profit to help fathers get out of dead-end jobs and into new opportunities.

    The Moment of Inspiration

    This is the most important point in your story. It involves really looking through your events from the outside, and also the inside.

    • What were you feeling at the time?
    • What were you thinking?
    • Back then, you didn’t know what you know now.
    • You couldn’t see into the future.

    Try to recreate that state.

    That’s where your motivation was born.

    3 Kinds of Stories

    So far I’m identifying three main kinds of stories:

    • The Learning Transfer: you graduated with a degree, then worked a totally unrelated job for 5 years. Then you realized that the subject matter didn’t necessarily matter. It was the skills, the thinking patterns, the method of action that you could transfer to a new field. Usually unique and valuable insights come from learning transfer.
    • The Surprising Twist: This is an internal shift, a moment of realization that things could be different, usually at a time you didn’t expect. You may have grown into it over a while. Or it might have been sudden. These can be funny, and are usually stories that ‘stick’ well.
    • The Catalyst: An event outside your control forced you to change a role or an attitude. Perhaps you scrapped everything and started fresh somewhere else. Perhaps you resented it at the time, but in hindsight realise it brought valuable change.
    • All Three: Your story might combine all three. An event outside your control catalysed an internal realization. In a surprising twist, you discovered that aspects of your skill sets could be applied to a new field, and in a unique way.

     Archetypes & their Stories

    Identifying your archetype can help you uncover your origin story.

    Archetypes are general themes of humanity, broad types of people that we all fall into, usually in combinations. We are generally a primary type. The Myers Briggs and Enneagram provide the same insights.

    Each archetype has a particular mindset. And is animated by specific things.

    Knowing your archetype is could give you a handle on your life story, and your Moment of Inspiration.

    If you’re interested in knowing more about your archetype, head on over to Kaye Putnam’s website and take her free Brandality quiz

    Read more about archetypes in my article here: What’s Your Brand Archetype? 3 Reasons it Boosts Your Marketing Edge Without Costing Anything

    Here are some possible moments of inspiration:

    • Royalty: Was given authority to do something, and excelled at it, and in the experience
    • Caregiver: Found a unique resonance in bringing help and value to a person
    • Hero: had an opportunity to do good, and thrived in it
    • Maverick: Found a cause, or rebelled against the status quo
    • Sage/Magician: learned something new, found a new book, discovered a new knowledge gap.
    • Creator: Worked on a specific project that resulted in powerful feedback, negative or positive
    • Entertainer: Discovered a unique moment of fun, and understood how to replicate it
    • Explorer: Faced a dead-end choice, or discovered an opportunity to
    • Lover: Met a person, or an experience, that defined who they wanted to become
    • Innocent/Girl(Guy) Next Door: Finding your home, your purpose, or your community.

    So there you have it. Your origin story. What’s next?

    Try writing yours. Put it on your website. Share it with friends and family for feedback.

    You’ll start to enjoy telling it the more your audience realizes that it’s a serious part of you and your journey.

    Share yours in the comments! Or send me a message, and we can meet to talk about it. It would be great to collaborate on yours.

    And hey, subscribe so that we can have a weekly convo. It would be awesome to check in with you once a week and get your feedback on things.

    So what’s the big question on your mind right now?

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    Introducing: ‘The Dream State’ Podcast https://dreamagainmarketing.com/the-dream-state-podcast/ https://dreamagainmarketing.com/the-dream-state-podcast/#respond Sun, 19 May 2019 16:46:30 +0000 https://dreamagainmarketing.com/?p=623

    Introducing

    ‘The Dream State’ Podcast: Season 1

    Welcome to The Dream State, the podcast for small businesses and founders who dread the future, and want the freedom for better lives and better business.

    I’m your host, Dominic, and we’ll be meeting fascinating humans who lost their dream, burned out trying to make it all work, and found a new reason to dream again.

    These are their stories, their plans, and their advice.

    Follow the Dream Again page on Linkedin!

    Why this podcast?

    So many of us business owners started with a dream, an idea.

    Life was going to be great, following your passion, or making enough money to let you chase that dream job.

    But then reality kicked in like a ton of bricks. We’ve felt crushed by debt, medical expenses, business worries, and so on.

    So we do what humans always do in danger; we shrink into survival mode.

    We put our dreams on hold. We show up, get the job done, and sacrifice making an impact so that we can make a paycheck.

    And then we shrivel up inside. That was never meant to be us. We have deep and lasting contributions to make to our communities. Or perhaps, just to ourselves. We think things, we want things, we love things.

    Some people are happy and fulfilled doing simple things, following simple routines. The world turns because of them.

    We’re the goal-chasers. The visionaries. The ones who envisage a new path, a new future, a different reality, and lay the groundwork so that others can carry on the torch.

    And if our light has gone out, the world is missing the fire that is you. The push, the inspiration, the dream that you are meant to nurture and bring to life.

    Enter the dream state.

    This is the permission you give yourself to dream again. Now that you’ve learned the hard lessons, you have the experience to be practical, realistic, and perhaps even bolder about your future.

    You’re now actually equipped to succeed.

    But the #1 thing holding you back from it all, is you. Your mindset. And I say that from experience.

     I had dreams as a teen, as a young adult. But life suckerpunched me right as it all got going, and dreams were backburnered. 6 years later, I discovered that I had become passive about my future. I was just showing up, clocking out. I never took the reins, never imagined I could build anything myself.

    But this fire in my gut won’t go out. I refuse to forever do work that made money, but means nothing to me.

    So, very tentatively, I started imagining my future. I started wondering about what life would be like. I started dreaming again.

    And I was shocked at the amount of energy and excitement that flooded back into my nerves and synapses. The renewed patience to do great work, the way out of burnout. Because I had a dream, and a plan, and I could see how it can happen.

    I’m not alone. This is probably sounding like you, but you haven’t entered the dream state yet. You’ve flirted, but not committed.

    The first step to making any sort of change, is to dream about it. To envisage the future. Its how we heal from anything. Your mind starts to imagine the reality that your heart has been hiding from. And then the rest of you starts falling in line.

    Dream hard. Dream clear. And then start identifying what it takes to get there.

    What are the small course corrections you need to take now so that a year from now you’re headed in the right direction?

    That’s exactly what we’re looking to discover, explore, and learn from in this podcast.

    Does it inspire you? Do you believe the same thing?

    Do you sometimes get mad that everything seems to be working against you, but there’s this dang, beautiful fire deep inside that refuses to die? And its pulling you one way, while your life is pulling you another?

    What if you fed it? What could your life be like? What things could you do?

    Everything starts with a dream. I’m inviting you to dream again.

    You in?

    Apply to be on the ‘Dream Again’ Podcast

    I’ll be honest; I’m looking for a variety of businesses. But the best entries I get will be showcased on the blog as extra reading.

    We’re here to change the world, people. To create a better state of life. It starts with the dream state.

    I have a dream. Do you?




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