Raf’s first language was Polish. He has a ready grin, and enough energy to power a small town. Today, he speaks in accented English, lives in Nottingham.

Writing doesn’t come easy He struggled with English and Creative writing in school. It all still frustrates him today.

Perhaps that was why he took up competitive wrestling. And was good at it.

Later, while still working at a restaurant, he spent his off days building up a coaching practice for team feedback.

Like anyone, he tasted the fun and fear and frittering that comes from taking a risk for yourself.

Very quickly, he realized that he needed stories. Lots of stories. Stories communicated ideas faster. They were stickier. More memorable.

Problem: he wasn’t a master writer.

But… he did have passion.

He outlined, wrote notes. Didn’t care if it read badly. Ran it through Grammarly. Asked friends and family for feedback.

And started testing them out on his audiences. And learned.

Today, his excitement is tangible. I can’t take any credit.

See, storytelling isn’t about writing. It’s about communicating. Connecting.

So while you’ve never wrestled or run a restaurant, maybe you understand how he feels.

We connect with the internal feelings of a story.

Dominic de Souza

Born in New Zealand, raised in Australia, studied in Fiji and France, now living in the United States. After writing my first novel at 13, I spent 15 years in marketing and design. Today, I help wildly-passionate small businesses clarify their story to spellbind people. Subscribe to read these in your inbox!