The DREAMS Program
You’re the expert. You should look like one. Share your work with confidence to make more sales. Build a system with your audience to improve advertising and referrals – without spending on ads.
Your brand is the key to your success.
Your brand is more than your soapbox. It’s your spotlight. You choose where it gets pointed. Explore the 3 phases of an exciting, human experience: Delight, Engage, Attract.
- Delight: Create a great first impression with clear brand, a clear website, and a social media strategy.
- Engage: Review and redesign your marketing materials, highlight testimonials, and enrich your key content pieces.
- Attract: Look for a unique talking-point idea, build a fan story showcase, create a space for your dream fans.
The 6-step DREAMS Map is the backbone behind these phases.
Delight
Phase 1: Delight
Month 1
Branding, Messaging, & Roadmap
Clarify your brand message from your buyer’s point of view. Lead with what matters, what makes you stand out.
Month 2
New Starter Website
Create or rebuild your existing website, up to 3-5 pages. You provide the content and images, I bring the editing and premier design. More details →
Month 3
Social Branding & Graphics
Clarify a strategy for your social profiles, and get a pack of perfectly branded graphics.
Phase 2: Engage
Engage
Month 4
Marketing Materials
Update your business cards, flyers, and trifolds. Or create them so that you can connect with people offline. Set up or clean up your email newsletter.
Month 5
Build Testimonials
Request testimonials from past and existing clients. Add them to your website to improve credibility. Or build a program for fans to create with you.
Month 6
Enrich Your Content
Pick 3 of your top blog posts to update, edit, improve and enrich. I convert them into micro-content that you can share; graphics, audio snippets, slides.
Phase 3: Attract
Attract
Month 7
Create a Talk Trigger
Review progress to date, and explore a talk-trigger for your brand to improve free referrals. Audit your testimonials for feedback, and make updates.
Month 8
Fan Story Showcase
Inviting top-testimonial clients and fans to share their stories and experiences with you for a new content series. Highlight them for free referrals.
Month 9
Dream Fans
Create a space for your top fans to access you (coaching, private group), or to each other (Slack channel, regular video calls.) Build a community.
Frequently Asked Questions
What if I need more pages on my website?
If you can’t go above on the monthly fee, or your existing site has a lot of content, we’ll create a custom monthly schedule to handle it.
Alternatively, if you want to accelerate your website, I will propose a one-time fee apart from the monthly rate, to get it all done.
How many rounds of revisions are there?
Each project has 1 round for feedback. Additional rounds of editing and design are available at my hourly rate.
What are the payment terms?
What do you need from me to start?
We will meet for 15 minutes to answer your questions, and gather notes for a proposal. Once you’re satisfied and have signed, start your subscription.
We start immediately with an initial quiz.
Then we’ll schedule our Month 1 meeting to go more deeply into site structure and strategy.
15 years experience in design and branding
Personal meetings and phone calls
Custom-built websites with a time-tested process
Unique design built for your branding
Standard, organic, on-page SEO
Editing and copywriting
Domain name setup and transfer available
Live feedback and annotating during review
Katherine Scott
Manager, Elegant Peak
“Second to none in his ability to actively listen to a client’s story, ask insightful questions, and then communicate the heart of a company’s brand beautifully.”
Joe Sparks
Director of Online Content, Seton
“Dominic is one of the most talented graphic designers and marketing specialists that I’ve had the good fortune to work with.”
Christine Collins
Mad Monks Coffee Shop
“He worked carefully to really know and appreciate the heart of our business, using his insight to develop what we ourselves couldn’t always put into words.”
What’s the next step?
Let’s connect over a videochat to get more concrete.