Thanks to Chrissie Lowery and the Heartizan community, I was invited to explore with her how small businesses can start getting into storytelling for their brands.

Here’s some of the fun stuff we covered:

💡 Why you don’t need to start blogging out the gate

💡 Start using LinkedIn when you have no idea where to start

💡 Why commenting is more valuable than trying to make sales

💡 How to start telling your story by identifying a character

💡 Why Maslow’s Hierarchy of Needs impacts our buying and branding choices

💡 Aladdin and 3 Forms of Marketing

💡 How imaginative stories can be a unique approach

💡 How stories are touchpoints of self-expression and meaning

💡 What is your story, and what is the story of the people who love yours?

💡 Where you should be spending more of your marketing time

💡 Why we should think about our businesses as a storymaking thing, not a selling thing

People love to be seen, heard, and understood. (Oprah)

Taking this new approach with your branding humanizes your brand, improves your credibility, and frankly makes everything so much more interesting – for you and your audience. 😀

How would you respond to some of the points we covered?

Dominic de Souza

Born in New Zealand, raised in Australia, studied in Fiji and France, now living in the United States. After writing my first novel at 13, I spent 15 years in marketing and design. Today, I help wildly-passionate small businesses clarify their story to spellbind people. Subscribe to read these in your inbox!