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How small businesses can start storytelling | Interview with Chrissy Lowery from Heartizan

by | Nov 25, 2019 | Interviews, Latest

Thanks to Chrissie Lowery and the Heartizan community, I was invited to explore with her how small businesses can start getting into storytelling for their brands.

Here’s some of the fun stuff we covered:

💡 Why you don’t need to start blogging out the gate

💡 Start using LinkedIn when you have no idea where to start

💡 Why commenting is more valuable than trying to make sales

💡 How to start telling your story by identifying a character

💡 Why Maslow’s Hierarchy of Needs impacts our buying and branding choices

💡 Aladdin and 3 Forms of Marketing

💡 How imaginative stories can be a unique approach

💡 How stories are touchpoints of self-expression and meaning

💡 What is your story, and what is the story of the people who love yours?

💡 Where you should be spending more of your marketing time

💡 Why we should think about our businesses as a storymaking thing, not a selling thing

People love to be seen, heard, and understood. (Oprah)

Taking this new approach with your branding humanizes your brand, improves your credibility, and frankly makes everything so much more interesting – for you and your audience. 😀

How would you respond to some of the points we covered?

So what do you think? Leave a comment.

PS: Who’s one person you know would like to read this post? Can you share it with them? Thanks!

Dominic de Souza is a novelist-turned-marketer. He believes that passionate small businesses should stop with ads and funnels, and get back to the human roots of business: clarity, excellent service, and building a community. Everything you’re already good at.  Meet Dominic →

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