Marketing to Connect Through Story – Interview with Sarah Santacroce on ‘The Gentle Business Revolution’

by | Nov 18, 2019 | Interviews, Latest

“As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy.

“We’ve gotten stuck in the last century of marketing tradition, pushing people to buy what we’re selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision?

“In today’s episode, Dominic discusses the growing importance of story in marketing, explaining how social media affords us the opportunity to respond to ads and how storytelling invites us to buy into a community—not just buy a product.

“He shares the strategy he used to develop his own brand narrative and describes why values are an integral part of storytelling.

“Listen in for Dominic’s insight around creating connection with an audience and learn to externalize your own stories and lean into the ones that support your vision!”

Listen to this Interview now

 In this episode you’ll learn about…

  • Dominic’s harrowing story of nearly being crushed by a cow.
  • The difference between left and right brain communication.
  • How social media gives us the ability to respond to marketing.
  • How stories invite us to accept a worldview or attitude.
  • The strategy Dominic used to develop his brand story.
  • How stories function as ‘little engines of belief.’
  • The enduring nature of stories that transmit meaning.
  • How we enter into an experience with storytellers.
  • The opportunity for intimacy in telling stories through video.
  • Why the best communicators are also the best storytellers.
  • The value in externalizing and organizing your own stories.

So what do you think? Leave a comment.

PS: Who’s one person you know would like to read this post? Can you share it with them? Thanks!

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Dominic de Souza is a novelist-turned-marketer. He believes that passionate small businesses should stop with ads and funnels, and get back to the human roots of business: clarity, excellent service, and building a community. Everything you’re already good at.  Meet Dominic →

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