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That\u2019s the reason why storytelling has become a buzzword, and why people want to tell their brand story. They are deeply motivated to act, and that motivation comes from a deep belief.<\/p>\n
In a few deft lines, the structure of a story puts us in someone else\u2019s shoes, sees the world through their eyes and experience. From the inside out, we can understand why they make their choices.<\/p>\n
As a guest to your brand, or a visitor to your website, I likely have a problem that needs solving. And in a ton of cases, it\u2019s a repeat issue.<\/p>\n
So I\u2019m looking for a service or a product that I can partner with, or regularly add to my life. And of course, I don\u2019t want to be second-guessing whether it\u2019s something I can count on.<\/p>\n
If its the right kind of story.<\/p>\n
If your story is something like \u201cI\u2019m saw a business opportunity, I need the paycheck, so I built a fantastic company with venture capital. Once I\u2019m successful, I\u2019m gunning to sell it to Acme Corp.\u201d<\/p>\n
I don\u2019t know about you, but my level of confidence in this company isn\u2019t very high.<\/p>\n
On a personal level, their heart isn\u2019t in it. And if they aren\u2019t serious about people over profits, you can bet that they won\u2019t prioritize you over their paycheck.<\/p>\n
But if your story ran something like this;<\/p>\n
\u201cI was on one track for years, and was good at it. But a life change forced me to dig deep and find out who I really wanted to be, for myself, my kids, and my community. So I started this business to bring a unique level of service, because I can\u2019t imagine not helping people in this way.\u201d<\/p>\n
If the quality of the work is there, then you have your one-two punch.<\/p>\n
Great service, and the confidence that the person behind the brand is serious about their value. They aren\u2019t likely to go away, and are actively aware of you.<\/p>\n
When a buyer has little to no disposable income, choices become more valuable. We want to know that the brand cares about issues – and about me – as much as I do.<\/p>\n
So, uncovering your story hits a number of points.<\/p>\n
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Belief precedes action. Data transmits action. Stories transmit belief. That\u2019s the reason why storytelling has become a buzzword, and why people want to tell their brand story. They are deeply motivated to act, and that motivation comes from a deep belief. In a few deft lines, the structure of a story puts us in someone […]<\/p>\n","protected":false},"author":3,"featured_media":206385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Data transmits action. Stories transmit belief.<\/p>
That\u2019s the reason why storytelling has become a buzzword, and why people want to tell their brand story. They are deeply motivated to act, and that motivation comes from a deep belief.<\/p>
In a few deft lines, the structure of a story puts us in someone else\u2019s shoes, sees the world through their eyes and experience. From the inside out, we can understand why they make their choices.<\/p>
As a guest to your brand, or a visitor to your website, I likely have a problem that needs solving. And in a ton of cases, it\u2019s a repeat issue.<\/p>
So I\u2019m looking for a service or a product that I can partner with, or regularly add to my life. And of course, I don\u2019t want to be second-guessing whether it\u2019s something I can count on.<\/p>
If its the right kind of story.<\/p>
If your story is something like \u201cI\u2019m saw a business opportunity, I need the paycheck, so I built a fantastic company with venture capital. Once I\u2019m successful, I\u2019m gunning to sell it to Acme Corp.\u201d<\/p>
I don\u2019t know about you, but my level of confidence in this company isn\u2019t very high.<\/p>
On a personal level, their heart isn\u2019t in it. And if they aren\u2019t serious about people over profits, you can bet that they won\u2019t prioritize you over their paycheck.<\/p>
But if your story ran something like this;<\/p>
\u201cI was on one track for years, and was good at it. But a life change forced me to dig deep and find out who I really wanted to be, for myself, my kids, and my community. So I started this business to bring a unique level of service, because I can\u2019t imagine not helping people in this way.\u201d<\/p>
If the quality of the work is there, then you have your one-two punch.<\/p>
Great service, and the confidence that the person behind the brand is serious about their value. They aren\u2019t likely to go away, and are actively aware of you.<\/p>
When a buyer has little to no disposable income, choices become more valuable. We want to know that the brand cares about issues - and about me - as much as I do.<\/p>
So, uncovering your story hits a number of points.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n