{"id":207588,"date":"2019-11-25T06:00:00","date_gmt":"2019-11-25T06:00:00","guid":{"rendered":"https:\/\/dreamagainmarketing.com\/?p=207588"},"modified":"2020-02-05T23:42:02","modified_gmt":"2020-02-05T23:42:02","slug":"how-small-businesses-can-start-storytelling-interview-with-chrissy-lowery-from-heartizan","status":"publish","type":"post","link":"https:\/\/dreamagainmarketing.com\/how-small-businesses-can-start-storytelling-interview-with-chrissy-lowery-from-heartizan\/","title":{"rendered":"How small businesses can start storytelling | Interview with Chrissy Lowery from Heartizan"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Guest Speaker - Dominic De Souza - Graphic designer and brand storyteller\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/ESL6_3fUgQM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Thanks to <a href=\"https:\/\/www.linkedin.com\/in\/chrissielowerycuddlebeds\/\">Chrissie Lowery<\/a> and the <a href=\"https:\/\/www.heartizan.uk.com\">Heartizan community<\/a>, I was invited to explore with her how small businesses can start getting into storytelling for their brands.<\/p>\n<p>Here&#8217;s some of the fun stuff we covered:<\/p>\n<p>\ud83d\udca1 Why you don&#8217;t need to start blogging out the gate<\/p>\n<p>\ud83d\udca1 Start using LinkedIn when you have no idea where to start<\/p>\n<p>\ud83d\udca1 Why commenting is more valuable than trying to make sales<\/p>\n<p>\ud83d\udca1 How to start telling your story by identifying a character<\/p>\n<p>\ud83d\udca1 Why Maslow&#8217;s Hierarchy of Needs impacts our buying and branding choices<\/p>\n<p>\ud83d\udca1 Aladdin and 3 Forms of Marketing<\/p>\n<p>\ud83d\udca1 How imaginative stories can be a unique approach<\/p>\n<p>\ud83d\udca1 How stories are touchpoints of self-expression and meaning<\/p>\n<p>\ud83d\udca1 What is your story, and what is the story of the people who love yours?<\/p>\n<p>\ud83d\udca1 Where you should be spending more of your marketing time<\/p>\n<p>\ud83d\udca1 Why we should think about our businesses as a storymaking thing, not a selling thing<\/p>\n<blockquote><p>People love to be seen, heard, and understood. (Oprah)<\/p><\/blockquote>\n<p>Taking this new approach with your branding humanizes your brand, improves your credibility, and frankly makes everything so much more interesting &#8211; for you and your audience. \ud83d\ude00<\/p>\n<p>How would you respond to some of the points we covered?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exploring how small businesses can start getting into storytelling for their brands.<\/p>\n","protected":false},"author":3,"featured_media":207594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[52,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How small businesses can start storytelling | Interview with Chrissy Lowery from Heartizan - DreamAgain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamagainmarketing.com\/how-small-businesses-can-start-storytelling-interview-with-chrissy-lowery-from-heartizan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How small businesses can start storytelling | Interview with Chrissy Lowery from Heartizan - 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