Over the holiday downtime, I watched a bunch of shows with the family.\u00a0One thing really jumped at me; where are all the stories about people starting businesses?<\/p>\n
There’s 27,000,000 entrepreneurs in the USA. We all know at least 1 person who’s starting up their brand.<\/p>\n
And we’re going to continue seeing a lot more.<\/p>\n
But when you Google small business movies, the top 10 include ‘Wall Street’ ‘Jerry McGuire’, and ‘The Social Network’.<\/p>\n
Only one of those is actually about someone building a small business<\/em>.<\/p>\n I remember a year back, I was chatting with a life coach. And he shared with me that he was struggling with his promotions, because he didn’t have any credentials to his name. We fell to talking about his story, and he wanted to brush past it.<\/p>\n You see, he’d been homeless, stuck in truly terrible housing situations, and day by day, worked himself back off the ledge and away from despair. Today, he’s recovered, of sound mind, and enjoying healthy success in life. It was from that interior place that he wanted to share his lessons, but was afraid his story wasn’t appropriate to share.<\/p>\n I was convinced that his story was the most interesting thing he’d told me, and it inspired me to believe that he had the experience to understand what others were going through. Many with degrees don’t have life experiences like that.<\/p>\n His story could become the cornerstone of his credibility.<\/p>\n But no one thinks like that, because we don’t see these stories.<\/p>\n Every time we start marketing or advertising, we look to the best practices of the big dogs in the industry.<\/p>\n We need to change it up.<\/p>\n We need more real life stories of real people, with their honest-to-goodness struggles and breaking points and bright successes.<\/p>\n Most of all, we need new examples of people making it work in today’s online and offline world.<\/p>\n Kind of like ‘This is Us.’ (I need to watch it too.)<\/p>\n For example:<\/p>\n