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Meet Dominic de Souza

Storyteller, visual designer, marketer.

Born in New Zealand, raised in Australia, studied in Fiji and France, now living in the United States.

Storytelling is my personal passion. It’s why I love helping brands stand out and spellbind.

In the last 15 years, I’ve been fortunate to work in branding, marketing, and design for amazing people. After writing my first novel at 13, and coordinating magazines for a private school, I realized that I have a superpower. Seeing the story and potential in a brand. 

So many brands I worked with have strong stories, and vibrant visions. But few really owned their story, and created reasons to delight, excited, and engage people. In frustration, they kept buy ads. 

In 2019, I launched DreamAgain. I partner with small, wildly-passionate brands to help you stand out, spellbind, and stay top of mind.


My lovely little family; Maria (Peanut) on the left, Maria on the right. 


My first business hire. Meet Kiffles, HR. See Instagram

My Story: where my dream came from, and why I love small, smart, & savvy business.

I’m a high school dropout. And a college dropout. And that’s actually a good thing, because each time I was dropping out to work. 

At the time, I worked in the family business. My dad was a traveling speaker. Every ten years, he would reboot his career on a new continent.

So we kids moved 25 times before I was 21. I know. Crazy. Funnily enough, I promised myself that I would I never, ever run my own business. You see, I’m an introvert. If a charismatic extrovert like my dad struggled to pay bills, what chance did I have?  

But that’s the power of things, isn’t it? Introverts can actually see and do things differently.

And that’s become a new passion for me. Helping people to see their own magic, to own their unique story, and find their special path to deliver amazing service. 

When I launched my own brand, I had no idea what I was doing. But then, like now, my convictions stay the same. I’m going to serve people to the very best and fastest I can. I’m going to help make the world a better place – a more human place.

And together, we’re going to create exciting, spellbinding brands that people want to follow and engage with. 

The caveat: do everything without spending a dime in advertising. 

I wanted to make friends and network my way to success. The only tools in my kit are a love of story, kickass graphic design skills, and a passion for connecting with people.  

Like you, my story isn’t over. They say failure is the best teacher? I say she’s the best cure for ego, and the best breeding ground for better, more exciting ideas. 

That’s my dream. To build a business that helps people like us thrive and find success – on our own terms – without having to adspend our way to success.  

We can spellbind, and our stories are the fastest way to fascinate.