3 Marketing Paths we can learn from Aladdin

Not long ago, my family and I watched a version of ‘1001 Nights’, centered around the escapades and adventures of Aladdin

The genius of the extrovert vs the introvert – in business

The genius of the extrovert vs the introvert – in business

This past weekend was Thanksgiving, and along with the piles of turkey and pumpkin pie, came the slurry of family chats and kitchens choked with people. I'm a bit of an ambivert, leaning more toward introversion. So after holding my own in a turbo-charged convo with...

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Should my brand stories have a moral?

Should my brand stories have a moral?

Most good stories have the same bones; a person in a context with the motivation to act. Usually to overcome a problem. But not all of them. Sometimes a short story shared between friends or a close email list is about a personal moment. It can be relaxed and...

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The government desk worker who started a coffee shop

The government desk worker who started a coffee shop

So a few years back, I dropped in to my favorite coffee shop off Main Street in Front Royal, VA. It's a small town pressed between the shoulders of the Shenandoah Mountains, and the sweep of the Shenandoah River. Most of its stores are stacked with antiques, lined...

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Dominic de Souza

Storyteller, Marketer

Born in New Zealand, raised in Australia, studied in Fiji and France, now living in the United States. After writing my first novel at 13, I spent 15 years in marketing and design. Today, I help wildly-passionate small businesses clarify their story to spellbind audiences.  Sign up for my weekly digest!