For those who spend more than a half hour with me, you'll find that I'm a massive sci fi geek and tech nerd. So when Elon Musk showed up with a bold plan to put a man on Mars in his lifetime, I was hooked. And then when he created a line of mind-blowing products that...
The 3 steps public speakers take to own & master your message on stage
Mastering your presence on stage comes down to a clear message. But the power of your message hinges on two other corners of a triangle; you the speaker, and your audience.
Small, Smart, & Savvy: The microzine for real stories from real people marketing a small business
Check it out! This first issue of ‘Small, Smart, & Savvy’ is live.
Which of these 5 types of brand are you? (It impacts your content mission!)
A lot of brands struggle with a similar problem: what do we do with our content marketing?
Why we need Small Business Stories. Lots of them.
We need more real life stories of real people, with their honest-to-goodness struggles and breaking points and bright successes.
Fireside vs stageside: what storytelling is… and isn’t
Like most of us, you steered clear of English in high school. Creative writing was fun. But it was for the delightful dorks in the corner. But today, you're running a business. Or in charge of creating content for your team. And you're finding that a lot of your posts...
‘My SEO stopped working… I have an email list. Now what?’
So the man sold tree services. And the season was turning into December in northern USA. During this time of year, homes can be in danger if trees aren't trimmed and cared for. A snowfall or heavy load of ice could break branches, bringing them down into your bay...
Why should I market when there’s so much competition?
I was driving through town the other day, and saw an ad for Geico. It simply said: ‘Geico is now here.’
What happened when the Barista asked my name
A few years back, I went to order a coffee from my favorite, local cafe. As I pulled up to the counter, the young man pushed up his glasses, grinned through a short beard, and took my order. And then, he put everything down, and asked me what my name was. Not in a...