If you haven’t been following Jules White, now’s your chance. Her TEDx talk is redefining the heart and soul of sales. Literally.
Tribe Storytelling: What’s the Story? – Podcast Interview with Jules White, the Human Conversation
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Latest
Cinderella, Survivor’s Guilt, and Psychological Freedom?
For all it's convenience and triteness, the Cinderella fairy tale packs a powerful, psychological punch. And it comes down to 'Survivor's Guilt'. I kid you not; I struggle with 'survivor's guilt' a lot. Obviously not as seriously as those who have endured...
Challenge: Create 12 Ads in 30 Minutes – Coffee & Archetypes
If there's one thing I love about understanding a brand archetype, it's the clarity it can bring to how you pitch and present your marketing. There are usually 12 'themes of humanity,' broad strokes do more than just express who we are. They can also connect us more...
From Laid off to Lit Up | My ‘Aha Moment’ Story
For most of us, the choice to start our brands falls down to a single moment. An experience. A choice.
The song that inspired my brand name ‘Dream Again’
In late 2018, I was hauling bags of groceries through the biting cold into my second-floor apartment. It was a time-between-times for me, when everything felt like it was going wrong. And I desperate to imagine a way out of it all. The last few months had seen me...
Why storytelling must be a part of your brand – with Claire Winter
A favorite topic for us both, Claire and I discuss the massive need for people to share more of their own stories, the inverse problem of oversharing, a simple test for knowing when to share or not, and a tip for finding your ‘lightbulb moment’ – often the most important story in your stack.
‘Burn out on your hobbies.’ Really? My 3 Week, INTP Burnout Challenge
About a month back, a Facebook post swiped by and suddenly started haunting me. Some trite photo, and a caption that said something like "If you have to burn out on anything, do it on your hobbies. At least they're worth it." Burnout and I are old friends. I can...
If your brand was a movie character, who would it be?
A few years back, I was on a brand call with a mobile locksmith. He was a young guy, and I was enjoying the passion he brought to his business. He would talk about how normal it was for people to get ripped off just because they were locked out of home or car.
Reviews: Stop trying to control the narrative. Get ahead of the story.
A few years back, I was working with an online store, and the owner was adamant about not allowing people to leave reviews. I couldn't understand why. They had a huge line of amazing products, and a deeply passionate fan base. The sales were split 50/50 between inside...