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Tribe Storytelling: What’s the Story? – Podcast Interview with Jules White, the Human Conversation

by | Nov 13, 2019 | Interviews, Latest

If you haven’t been following Jules White, now’s your chance. Her TEDx talk is redefining the heart and soul of sales. Literally.

One of the way that she gets her message out of ‘Live it, Love It, Sell It’, is to connect with genuine, amazing people on LinkedIn, and pick their brains about how marketers can get back to real, human conversations again.

I was very lucky to join her stellar cast, and explore my favorite topic with her: storytelling. Specifically, tribe storytelling. We covered a lot, but I wanted to share a snippet with you specifically about the idea.

  • Why storytelling fascinates me
  • The kinds of problems I see it solving for small businesses – content, validation, user-generated content, references, user research
  • Why tribe storytelling is a refocusing of a popular topic
  • How it uses one audience to convince another audience
  • We go on to cover a lot more!

What’s your top question about storytelling for your brand? What’s holding you back?

Grab a cuppa and enjoy our fascinating human conversation!

I’m also super lucky to partner with her to build her websites! You can see our work together here:

This interview originally aired on March 21, 2019

So what do you think? Leave a comment.

PS: Who’s one person you know would like to read this post? Can you share it with them? Thanks!

Dominic de Souza is a novelist-turned-marketer. He believes that passionate small businesses should stop with ads and funnels, and get back to the human roots of business: clarity, excellent service, and building a community. Everything you’re already good at.  Meet Dominic →

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